Mills James earns two Silver ADDYs

Creative Kindling, a thought-provoking toolkit, contains 42 cards that fuel a storytelling process designed to bring the proven rules of story structure to life in bold new ways.

Creative Kindling, a thought-provoking toolkit, contains 42 cards that fuel a storytelling process designed to bring the proven rules of story structure to life in bold new ways.

Creative media firm Mills James earned two Silver ADDY awards for marketing collateral used to support the company’s experiential events and video production services. Creative Kindling, a storytelling toolkit, earned awards in the categories of sales & marketing – specialty advertising and self-promotion by the American Advertising Federation (AdFed) at its annual ceremony held Feb. 25 at The Bluestone in downtown Columbus.

“These awards are a testament to the creative spirit of our company culture,” said Richelle Antczak McCuen, Marketing Coordinator at Mills James. “The Mills James team works hard every day to tell stories that engage minds, change hearts and inspire the spirit. Our storytelling framework shines through in this product, and we’re extremely proud it resonated with this year’s judges.”

Columbus Business First reported entries were up nearly 6 percent from last year [over 500 submissions;] 105 entries won either Gold or Silver ADDYs. Judges included advertising executives from Mobile, Alabama, Pittsburgh and San Diego.

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Mills James team members include Richelle Antczak McCuen, executive producer; Katie Blackburn, designer; creative team members Mike Yearling, John Hewitt, Xan Palay, Johnny Jackson, Nate Manges, Nancy Barcalow and copy editors Ken Mills, Scott Rankin and Donna Smith. To order a complementary Creative Kindling toolkit, visit mjp.com/creativekindling.

AdFed’s annual ADDY Awards recognize creative excellence in advertising and visual storytelling. Mills James has been an active contributor and participant in AdFed for decades, with CEO Cameron James formerly serving as president of the Federation. For more information about AdFed and the ADDY Awards, visit www.adfedcolumbus.org

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