Columbus Museum of Art expansion includes digital displays from VitalSigns

Columbus Museum of Art expansion includes digital displays from VitalSigns

The sleek new Margaret M Walter wing adds 50,000 square feet of dramatic exhibit space to the Columbus Museum of Art. [Photo by Brad Feinknopf]

Patrons of the newly re-opened and expanded Columbus Museum of Art will have a richer experience with VitalSigns digital information displays located throughout the facility.

The Columbus Museum of Art’s dramatic renovation and expansion premiered in October with the opening of the sleek new Margaret M. Walter Wing. The construction of the addition was part of a $36.7 million final phase of a major overhaul that started in 2009 and totaled $63.7 million. The wing significantly expands the museum’s gallery space by 50,000 square feet to showcase the museum’s permanent collection and to host high-profile traveling exhibitions. It also adds creature comforts including a new entrance, atrium, store, a Cameron Mitchell Premier Events restaurant, meeting and event space and an outdoor sculpture garden.

VitalSigns digital displays strategically located throughout the facility provide windows into the world of the Columbus Museum of Art for guests and staff. A 55” display located at the Admission Desk provides information about tickets, special exhibitions and memberships. A large 82” display located under the main stairwell – housed in a custom enclosure designed by the building’s architect -- features the day’s activities and promotes the museum gift shop and café. Additional displays provide background so guests get the most from their museum experience, and recognize the donors and benefactors who have made so much of the museum possible. Content for the displays is designed by Mills James and controlled by a central content management system that feeds all the displays.

VitalSigns high-definition displays located throughout the facility inform patrons about featured exhibits, schedules, memberships and donations.

“CMA is a 21st-century museum highlighting visitor engagement and we wanted the technology in our new Margaret M. Walter Wing to reflect that,” said Executive Deputy Director for Institutional Advancement Sarah J. Rogers. “Working with Mills James and VitalSigns ensured that we are at the forefront of visitor experience.”

“It’s both a privilege and an honor to provide the digital display technology for such a high-profile, beloved organization as the Columbus Museum of Art,” said Dale McClintock, President of VitalSigns. “Through our experience with museums and attractions, we’ve learned how digital signage can provide a richer, more complete experience for guests. The CMA will be able to attract, engage, inform, and inspire visitors like never before.”

Columbus Museum of Art’s mission is to create great experiences with great art for everyone. Whether presenting an exhibition, designing an art-making activity, or giving visitors directions, CMA is guided by a vision to connect people and art. Its collection includes outstanding late 19th and early 20th-century American and European modern works of art. A commitment to contemporary art, folk art, glass, and photography continues the museum’s dedication to showcasing art of our time.

VitalSigns digital signage is a joint venture of Mills James and Fulcrum Software Solutions. As part of the VitalSigns strategic relationship, Mills James provides sales, marketing and creative services while Fulcrum Software Solutions provides technical development and project management services. The relationship provides both companies with a robust opportunity to satisfy a growing demand for digital signage and mobile media solutions. Fulcrum Software Solutions is based in Dublin, Ohio, and provides digital signage applications and custom software development services.

Mills James is one of the nation’s largest creative media production firms. Headquartered in Columbus with offices and production facilities in Cincinnati and Cleveland, the employee-owned company provides creative media solutions to a wide range of advertising, broadcast and corporate clients, including many Fortune 500 corporations.

For more information, please contact:
Dale McClintock
President, VitalSigns
Digital Signage and Interactive Media by Mills James and Fulcrum Software
P: 614.581.8821