Mills James goes live from anywhere with LiveU
LiveU is a video transmission link that lets Mills James video crews go live from virtually anywhere. LiveU uses video-over-cellular technology to transmit high-definition video over existing cell phone networks.
By Scott Lanum, VP – Teleproduction Services
Covering live news events via traditional technologies has always been an expensive and logistically difficult operation. If you were planning a video live shot from anywhere, it meant rolling a microwave transmission truck or an expensive satellite uplink to transmit the video signal. Now, thanks to bonded cellular technology, setting up a live shot is as easy as firing up the LiveU pack on a camera.
Bonded cellular technology enables live video transmission from any location around the world with lightweight, easy-to-use equipment. LiveU uses video-over-cellular technology that takes the high definition video signal from the camera, then breaks it up and splits it across six or more channels with cellular data modems. A receiver on the other end – which may be halfway around the world -- decodes and reassembles the data back into a pristine high def video image.
LiveU is a high-quality, reliable transmission solution used in 80+ countries for breaking news and high-profile events, such as the FIFA World Cup, Winter and Summer Olympic Games, presidential campaigns, Super Bowls, US Collegiate Championships and red-carpet events.With more than 5,000 units deployed globally by more than 1,000 customers, LiveU is the industry leader in the acquisition, management and distribution of live video.
Mills James is also a member of the LiveU Community, a global network of video professionals outfitted with LiveU technology. Now, getting live video from remote locations anywhere in the world is as easy as clicking to book a compatibly-equipped resource in the LiveU Community.
“This technology can replace mobile satellite trucks on locations where time, budget or logistics make the production impractical or cost prohibitive,” said Scott Lanum, Vice President of Video and Broadcast at Mills James. “Our customers are broadcasters, corporations and independent producers. Most national networks have the ability to connect to our LiveU from their master control room. In the event that a client does not have that capability, we can send the live feed back to Mills James and then transport the video to the end user by means of our video fiber networks. The beauty of LiveU is that the units can transmit anywhere in the world with cellular telephone communications.”