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Want to learn how these innovations can work for you?

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Projection Mapping

WHY WE LIKE IT

Most people associate projection mapping with Justin Timberlake concerts and this year’s moon landing projection on the Washington monument. But we can achieve some of that same magic for our clients at more conceivable budget levels.

Projection mapping gives you a visually novel way to project video imagery across a variety of surfaces—walls, ceilings, dimensional set pieces—more cost-effectively than ever before. You can now tell a story in any space, large or small.

WHY YOU MIGHT LIKE IT

It’s an incredibly captivating installation, fully customizable to the stories you want to tell. We can create custom animations for event stages, lobby installs, step-and-repeat photo booths, 2D murals, 3D sculptures, and outdoor building surfaces. We’ve even transformed our atrium into an aquarium with a 30-foot whale swimming around on our ceiling.

Projection mapping considers the geometry and architectural details of the surface on which you’re projecting. We map images that fit the shape and features of those surfaces, making the surfaces themselves come alive.

Already have your year-end event venue locked down? Transform it into a branded experience. Or the North Pole.

Reinvent Your Pitch

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WHY WE LIKE IT

Nothing tops face-to-face meetings, but video conferencing technologies like Zoom are getting better every day. Still, for those of us in the business of pitching RFP responses to prospects or sharing news with constituents, your poorly-lit face filling a Zoom screen doesn’t have the best impact.

Before you decide to spend money on insane holiday travel costs this year-end, see a novel approach for presenting. One that blends the sophisticated visual presence of ESPN’s SportsCenter with Zoom’s ease and real-time interactions.

WHY YOU MIGHT LIKE IT

Reinventing your pitch is an ideal solution for when you have neither the time nor the wiggle room in your fourth quarter budget to plan travel. But you still have important connections to make, whether with prospects or employees.

Maybe it’s not a pitch at all but rather a personal year-end message from your leadership team to multiple associate locations across the U.S. Whoever your audience, a higher-end presence can really make a difference. This approach has helped us win multiple pitches ourselves.

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Fun Social Add-ons

WHY WE LIKE IT

Social media apps will be open on event attendees’ cell phones, whether you promote social media engagement or not. Embrace the visual possibilities, we say. Here are two of our favorite innovations that have proven to drive engagement at any event:

  • Instagram walls featuring your event or branded photos from your feed

  • Snapchat lenses or Augmented Reality (AR) enhancements created in our animation studio

WHY YOU MIGHT LIKE IT

Instagram walls are a simple and engaging way to immerse any audience in brand imagery. Create visual canvases of any shape to display public (and private) Instagram feeds in any location: events, retail environments, and parties. It’s a great way to tease the event agenda itself and inspire people to contribute pictures on the spot.

You can create custom playlists that shuffle images from multiple Instagram accounts or hashtags. The screens can be arranged to display in a mosaic or span one image across multiple screens. You can even curate and pre-approve what images go to the screens.

Snapchat lenses and Augmented Reality (AR) bring even more to the party. Whether you want a purely festive lens for your holiday party or branded image enhancements, Snapchat lenses and AR are quick ways to get your brand more facetime in front of your clients. And ultimately, it allows your story to be shared across social channels.

The options are endless! Check out a few examples below, including a brief step-by-step infographic.

EXAMPLES AND INSTRUCTIONS

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Step 1

Open the Snapchat app and point your camera at a Snapcode. Press and hold the Snapcode to scan it.

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Step 2

Unlock the lens by pressing the purple button.

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Step 3

Have fun! You have access to the lens for 24 hours.

 
 
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Better Storytelling Two Ways

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WHY WE LIKE IT

In our experience, the best companies take the time at the end of the year to reflect on accomplishments or opportunities, share gratitude with any stakeholders, and build excitement for 2020 journeys. Your audience for these messages might be your employees (at an end-of-year party), clients, or the public at large.

WHY YOU MIGHT LIKE IT

There are many ways to do this powerfully, all grounded in great storytelling. Some of our clients start with business reviews, especially after a strong year. Others want to hear the reflections of their employees. We love comedy at Mills James, especially at our year-end parties.

But if bright lights and cameras sound intimidating, or just too time consuming, we’ll just bring the microphones instead. Podcasting is a simple and effective way for leaders and experts with something valuable to say to share their wisdom or news informally, in a professionally produced manner. Besides, we are bombarded by visuals. It’s nice to hear a message sometimes.

Podcasting is the perfect solution if you have an upcoming gathering of company experts all in one place. Just add microphones and an audio mixer, and we’ll record your unified message in just a couple of hours. Who knows, maybe one episode will turn into a series—which we can also do in a matter of hours. We’ve cranked out 27 15-minute podcast episodes for our client from just one day of recording.

Below are just two examples of how companies pause for thought, reground everyone in a shared mission, or simply have fun.

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Animate your Holiday Cards

WHY WE LIKE IT

How do you combine digital and personable? Animated holiday cards are a perfect blend of the digital age with a timeless holiday tradition. From a simple greeting to a re-told holiday classic staring your CEO as Santa (just brainstorming ideas) we can create digital cards to send to all your clients with just a click.

Character animation software tools allow you to take things to an even higher level. In our real-time character animation studio, you can apply your own facial expressions and natural gestures to create animated characters of any design, for richer audience connections.

Plus, everyone looks fun and personable as an animated character.

WHY YOU MIGHT LIKE IT

When it comes to the end-of-year holiday season, it’s all about adding an extra touch. But spending all your time hand-writing holiday cards can be exhausting. Spread the holiday cheer this year in more novel ways.

 P.S. — Let us produce your year-end event For YoU

If all of this sounds intriguing but also overwhelms you, then this is the section for you. Let us take on your year-end event production, and you can go ahead and check it off your list. We can even provide the venue.

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