Why streaming andon-demand video content is [finally] exploding in Corporate America



Why streaming andon-demand video content is [finally] exploding in Corporate America


Thanks to a massive step forward in reliability and more strategic design, the streaming floodgates are starting to open with our clients who are now webcasting a surge of town halls, annual conferences, executive updates and new product introductions.

Some webcast their events or messages live while others make the recordings available later for on-demand viewing to avoid suppressing attendance at the event itself. Either way, the strategy is paying numerous dividends, whether the measures are financial — improved ROI or travel savings — or strategic, such as company alignment around a message or speed of deployment.

The best news of all? It’s also much more affordable now, and easier than ever to use.



 how to produce streaming webcasts and
 on-demand videos that work every time 

Start by choosing a streaming platform that’s built for business. The better-known live streaming solutions aren’t engineered for the higher demands of business use. Free public platforms like Twitter Periscope, YouTube and Facebook Live are consumer platforms, fine for personal social sharing but not up to the demands of distributing confidential content to business audiences around the world.

Reliability is king . . .

Any professional live stream must be rock-solid. That’s the most important bottom line for any streaming platform. Business users need a professional-grade Content Delivery Network, a professionally maintained network of high-end servers, so the system won’t crash when the 257th attendee signs on. Our Livestream platform has served as many as 1 million simultaneous users.

Don’t put all your video eggs in one streaming basket —be sure to backup your backup. Two out of three live streaming events we produce go simultaneously to Livestream and Facebook Live so in the unlikely event one service goes down, the other is good to go.

Don't embarass your brand by taking shortcuts . . .

Corporate video streaming isn’t a do-it-yourself internal operation, nor should it be turned over to overworked IT departments. Apple, IBM and Amazon learned the hard way that corporate video streaming is provided most reliably by a carefully chosen professional production and streaming company. Someone who will worry about camera angles, lighting, audio, presentation graphics, rehearsals, testing and shakedown protocols, server reliability and everything else that will lead to the best end-user experience.

Provide access with solid security . . .

You need a streaming platform that will bypass content blockers and firewalls. Many public video hosting and live streaming websites are completely blocked by corporations, universities, libraries and other institutions. Our Livestream service will deliver content via a network that’s not on anybody’s block-list.

Corporate video streams demand bulletproof security. They almost always contain confidential information and you don’t want any of it falling into the wrong hands. You need: Password Protection to prevent unauthorized viewing; Domain Restrictions, or ‘referrers’ that only allow viewers to log in from a website you select; and Geo Restrictions that whitelist viewers only in approved countries and ZIP codes.



give your audience the best experience possible



post a test page before the live event . . .

For one of our direct sales clients, we posted a promo video for the event as a test page that received nearly 10,000 hits in the two weeks before the event. Then on event day, we had minimal issues with those who connected live — out of 26,107 unique views. Post-event, the archive site has received 13,254 views and is still growing.

Brand it as your own and record it for later . . .

Whose live stream is it, anyway? YouTube’s? Periscope’s? Facebook Live’s? No, it’s yours. And now much easier to brand your broadcast as your own, whether wrapped in a custom site or presented as the only content on the page with your logo front-and-center.

Since you’ve put all this effort into streaming a livecast, why not make all your content available for later viewing? Many public platforms don’t record the content for later viewing. If you missed it —poof— it’s gone. Recording ensures that people who can’t attend a live stream can still participate. But some platforms, including Periscope, playback archived streams at a much lower quality than the original livecast. We’ll set up sites of your content for future viewing, like general sessions and break-outs that can be shared with employees and customers to review after the event. And our on-demand streams play at the same high quality as the original feeds.

Provide live tech support and training . . .

You need a streaming platform that will bypass content blockers and Consumer-grade live streaming platforms don’t offer any form of technical support. Demanding business users need questions answered NOW and problems solved on the fly with responsive technical support available 24/7. Before the event, we distribute whitepapers that advise viewers how to manage their bandwidth — at work and at home — so they’ll get the best-quality streaming video through their Internet connection.

Monetize your content where it makes sense . . .

Not everyone can do this, but some organizations, including direct selling companies, associations and continuing education providers, can monetize their content by providing it on a pay-per-view basis. We created a paywall for one of our direct sales clients to offer videos of their opening sessions and most popular break-outs, generating more than $11,000 in sales the first week it went live.



Live streams that are scalable. reliable. secure.



Put live video streaming to work as a business tool you can depend on.

Mills James Streaming Video is the most reliable, scalable video streaming platform built for business. User training and live tech support. Archived content for later viewing. Secure transaction processing for pay-per-view events. A great look that reinforces your brand.


Everything you need
to stream confidently to your audience, wherever it is.