If You Can Dream It, We Can Stream It
We’ve been helping our clients reimagine live events as virtual experiences since the economic downturn of 2008. Then the shift was driven by travel budget cuts, but now the challenges seem more enduring:
- How to truly engage virtual audiences, to keep them emotionally connected to your company and brand.
- How to elevate your brand, leaders, and messaging well above the look and feel of basic WebEx, Zoom, or webinars.
- How to create lasting value in the virtual space through hybrid “live plus virtual” events once we can congregate in small numbers again.
We believe you can truly engage virtual audiences as long as you know how to reimagine your live events for smaller screens. What works on a big stage doesn’t necessarily work virtually.
Virtualize ANY event in engaging ways
Think Broadcast Television
Don’t think like a webinar developer; think like a broadcast television producer. No matter the scope, no matter the budget.
Be purposeful about the things that have always mattered to live TV audiences: show narrative, on-camera talent, entertainment value, visual storytelling, pacing, and rehearsing.
Behind any show that resonates are some bedrocks of broadcast television. These fundamentals of engagement now take on even greater relevance for virtual events.
We bring hope and inspiration to clients who don’t know where to start.
Our teams of broadcast professionals will help you tackle event design, platform selection, content development, presenter preparation, and live show execution.
- Virtual event design
- Streaming Platform selection, design, and integration
- Presenter pre-interviews and remote productions assessments
- Rapid visual storytelling
- Virtual presentation coaching
- Pre-produced content development
- Audience engagement strategies
- IT testing and coordination
We’ll help you virtualize your event by applying the principles of narrative impact and attention design.
We elevate virtual content through rapid visual storytelling, seamless pacing, and proof of engagement.
Presenter production assessments and virtual rehearsals will ensure everyone is ready for the day.
We’ll choose the platform that makes sense for your needs and handle all set-up and tech support.
Elevate the Look, Feel and Effectiveness of Streaming
See how we approach virtual events as a broadcast production company.
The Five Rules of Virtual Engagement
We’ll help you apply these principles to any virtual endeavor, at any budget level.
1. NARRATIVE IMPACT
No matter the virtual event, learning how to craft compelling narratives — to take the audience on a journey with stories along the way — will bring you the most virtual success.
2. VISUAL STORYTELLING
Compare any webinar you’ve ever seen to any TV show. Which one is better at “show don’t tell”? Now you know why most webinars are boring. The secret is rapid visual storytelling.
3. SEAMLESS PACING
How many times in a webinar have you wanted things to go faster? Once you see broadcast TV pacing in action in the virtual space, you will never go back.
4. PROOF OF ENGAGEMENT
This is the great modern advantage over broadcast television: your ability to promote, track, and assess engagement in real-time through polling, two-way communication, etc.
5. SMART PROMOTION
We all receive countless webinar invites these days. There are some simple secrets to maximizing RSVPs that can greatly increase attendance — and get people really excited to join in.
In this episode, we share production innovations for any resource you have at the ready — whether an iPhone or an Arri cinema camera — along with some exciting post-production and visual effects developments.
Wondering how to transform your virtual events? Check out our fast-paced show where we share the three fundamentals of engagement needed to make a big impact — even on a small screen.
Let’s Start A Conversation
How can we help? Whether you need quick consulting, individual services, or full show production, our team is ready to answer your call.