CREATE A VIBRANT PRODUCT PRESENCE
WITH CGI FROM MILLS JAMES
You may be surprised to learn that the cars in many national auto commercials aren’t real − they’re produced using Computer Generated Imagery (CGI). Why? Because, as blockbuster movie producers know, CGI renders a pristine, flawless world. Every pixel is modeled, textured, lighted, and shaded to perfection. For marketing, CGI adds visual heft to products that traditional photography and video can’t.
So the secret’s out: nearly everything from furniture catalogs to burger commercials relies on CGI and visual effects to create a more tantalizing version of reality. And, our team is here to put CGI to work for you.
OUR ARTISTS BRING DECADES OF 3D AND VISUAL EFFECTS EXPERIENCE TO THE CAUSE
Whether you need detailed product cutaways or hyper-realistic product scenes modeled on your own CAD/CAM data ... We create richly-rendered still and moving images that tell your story in a clear and visually compelling way. Still images for catalogs, ads, or websites; 3D motion graphics for broadcast; trade shows and experiential marketing. Compatible on mobile device screens or a 160-foot-wide Jumbotron. In virtual, augmented, or mixed reality. In any resolution.
We produce for some of the nation’s most respected brands, including Toyota, AVON, Tide, Safelite AutoGlass, and Target.
CGI IS A NIMBLE AND AFFORDABLE PROBLEM-SOLVER
When you’ve got a new product to reveal, but the real thing doesn’t exist yet.
When CGI costs less than a comparable still or video shoot.
When your product is too difficult or expensive to move.
When you can’t risk revealing it to the paparazzi.
When you’ve got existing product shots that need updating or retouching.
WE’LL HELP YOU TELL YOUR PRODUCT STORIES IN EVERY DIMENSION
The Mills James Visual Effects Group is part of our larger creative portfolio of services. We help clients deliver videos and events at any scope that charm, captivate, and inspire. And we can help you produce a full spectrum of video and event projects – from creative development through design and production – to tell your powerful product stories in every context.