CREATE A VIBRANT PRODUCT PRESENCE
WITH CGI FROM MILLS JAMES
You may be surprised to learn that many national auto commercials aren’t shot with real cars − they’re produced using Computer Generated Imagery [CGI.] Why? Because, as blockbuster movie producers know, CGI renders a pristine world free of flaws where every pixel can be modeled, textured, lighted and shaded to perfection. For marketing, CGI adds visual heft to products that traditional photography and video can’t, showcasing the best features of your product in the most enticing and exciting way. So the secret’s out: nearly everything from furniture catalogs to burger commercials rely on CGI and visual effects to create a more tantalizing version of reality. And, our team is here to put CGI to work for you.
OUR ARTISTS BRING DECADES OF 3D AND VISUAL EFFECTS EXPERIENCE TO THE CAUSE
Whether you need detailed product cutaways or hyper-realistic product scenes modeled on your own CAD/CAM data, we create richly-rendered still and moving images that tell your story in a clear and visually compelling way − for catalogs, ads or websites; 3D motion graphics for broadcast; POS; trade shows and experiential marketing. For mobile device screens or a 160-foot-wide Jumbotron. In virtual, augmented or mixed reality. In any resolution.
We produce for some of the nation’s most respected brands, including Toyota, AVON, Tide, Safelite AutoGlass and Target.
CGI IS A NIMBLE AND AFFORDABLE PROBLEM-SOLVER
- When you’ve got a new product to reveal, but the real thing doesn’t exist yet.
- When CGI costs less than a comparable still or video shoot.
- When your product is too dif cult or expensive to move.
- When you can’t risk revealing it to the paparazzi.
- When you’ve got existing product shots that need updating or retouching.
WE’LL HELP YOU TELL YOUR PRODUCT STORIES IN EVERY DIMENSION
The Mills James Visual Effects Group is part of our larger creative portfolio of services where we help clients deliver videos and events at any scope that charm, captivate and inspire. We can help you produce a full spectrum of video and event projects – from creative development through design and production – to help you tell powerful product stories in every context.