We’ve Partnered with Mindset Digital to Meet Growing Virtual Demand

We’ve partnered with training firm Mindset Digital, a market leader in gamified learning and attention design, to meet the rapidly growing demand for virtual events and training.

Mills James Mindset Digital partnership

From left: Mills James Managing Partner | CMO Mike Yearling chats with Mindset Digital’s Events Manager Colleen Moore, and Founder | CEO Debra Jasper, Ph.D., during a taping of our webisode series Small Screens, Big Impact.

“Everyone is looking for innovative ways to create compelling virtual events and training initiatives,” said Arthur James, President of Mills James. “Together with Mindset Digital, we’re expanding our ability to elevate outcomes in the event and learning sectors through narrative impact, rapid visual storytelling, gamification, and other new approaches.”

The $326 billion workforce training market saw significant growth even before the pandemic accelerated remote working. “More companies will soon be relying on hybrid models, hosting a combination of in-person and virtual meetings, events, and workforce training,” said Mindset Digital Founder and CEO Debra Jasper, Ph.D.

The bottom line, Jasper added, is that companies recognize that the market shift to more people working and doing business virtually will permanently change the learning landscape.

“We’re excited to be partnering with Mills James to ensure companies can connect and compete in today’s new virtual world,” Jasper said.

Together, the two firms will offer organizations consulting and training on how to:

  • Effectively design, organize and create captivating virtual events
  • Deliver compelling presentations for distant, distracted audiences
  • Transform workforce training with gamified, microlearning approaches

“People understand the world changed overnight, and that means business must change, too,” James said. “That’s why we partnered with Mindset Digital. Together we’re transforming how companies do business today.”