Wanting to target an audience of travelers looking to experience their passions first-hand but find affordable accommodations along the way, Red Roof engaged with our video production professionals to bring their vision to life.
Inspired by a classic 90s film, we created a commercial with a strong message and authentic look that transported viewers back in time. The ending voiceover, “Not what you expected? Neither is Red Roof,” lent itself to our element of surprise. The spot aired before a national audience on ESPN and ESPN2 and was streamed on ESPN3.