How to Think Like a Broadcast TV Producer
Over the past few weeks, we’ve been getting a lot of questions from our clients about how to reimagine live events, meetings, and business interactions for the virtual world we now live in.
- How to do fundraising galas, training conferences, conventions, virtual sales pitches, and everything in between
- How to embrace virtual executions strategically and creatively, not just tactically
- How to elevate your brand and messages well beyond what’s possible with a basic WebEx, Zoom or webinar
- Most of all, how to truly engage virtual audiences
The solutions? Make streaming look and feel a lot less like streaming. Make webinars feel a lot less like today’s webinars. View streaming audiences as very unique from live audiences, requiring their own engagement strategies. And, make streaming easy.
-
Employee Spotlight – Marcel Harris
“Always being able to think on the fly and problem solve is a necessity in this role” Our Employee Spotlight this month features Marcel Harris: AV Technician. Starting at Mills James at the ripe old age of 17, Marcel has proven his professionalism and dedication to the craft in just two years. Marcel is known…
-
AI Enters The Uncanny Valley, Confidently
Artificial Intelligence is a daily firehose of OMGs at this point – SORA’s generative AI filmmaking teases, ElevenLab’s voice generators, HeyGen’s crazy-good avatars that apparently can walk and talk now. We could show you ways to get AI’s help for many turns of an hourglass. In fact, in the time it took to write this…
-
Employee Spotlight – John McOwen
“The team tackles each challenge and job with a creativity that is amazing to see” Our Employee Spotlight this month features John McOwen: Post Production Supervisor. John has been with Mills James for 28 years and speaks about his experience prior to Mills James and what it’s like leading the Post team. Read John’s interview…