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You didn’t spend months of planning dreaming of just a “pretty good” event.

For 35 years, Mills James has helped brands plan, develop and execute the events and videos that have shaped, driven and celebrated their growth.

 

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"Wow, what an extraordinary event. I've never seen our audience so engaged."

 

For event planners, getting feedback like this always means a lot because only you know the breadth of skills that got you there. Your team had to be experts in venue negotiation, production design, inspirational storytelling, speech coaching, employee recognition, audiovisual immersion, budget management and show calling.

Where can Mills James help you in this process? Every single step of the way or any step you choose. Our job is to help clients deliver experiences, both large and small, that are as engaging to your audiences as they are seamless and stress-free for you.

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Creating audience connections through designed emotional experiences can be much more powerful than traditional meeting methods. An ordinary meeting addresses the nuts and bolts of information, but an experiential event brings information to life through storytelling and emotion. Experiential events can challenge attendees at several levels – sights, sounds, smells and emotions.

The first step in creating experiences is to transform the meeting space so the event’s theme “owns” the room. Most meeting rooms and ballrooms are soul-less spaces that drain energy from an event. Using projection, lighting, soft goods and constructed set pieces, we can transform lifeless rooms into “think spaces” that use every surface to communicate to attendees. We can reinforce the theme, ask questions, capture imaginations and challenge guests to think in new ways. The right environment can serve as a catalyst to help new thinking emerge.

 
 

LETTING THE MESSAGE DRIVE THE TECHNOLOGY

Mills James has all the latest technology to tell clients’ stories through immersive projection, projection mapping, high-definition motion graphics and widescreen presentations that create a large-scale visual canvas. But Mills James doesn’t start by saying, “We want to use projection mapping, so how do we squeeze that into this show?” Instead, we let the client story drive the technology we use. That’s a different strategy from most people in our industry. Yes, we have a large warehouse full of equipment to support meetings and events of all sizes, but where Mills James excels is in creating, developing and delivering innovative experiences and creative solutions that help companies communicate their vision, products and services to their employees and their customers.

 
 

CASE STUDIES

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Avon RepFest

Small details … on a grand scale

RepFest is AVON’s annual mega-gathering of sales representatives. Always looking for ways to deepen and elevate the attendee experience, AVON turns to us for the creative and production experience to create human-scaled experiences in arena-scaled settings.

Deliverables:

  • Creative & Production Services

  • AV/Staging

  • Presentation Content Design & Production

  • Video Production

Your team was amazing. The response from our leadership was astounding. The reaction from the field was the most positive in Avon history.
— Executive Director of Sales Communications and Events, New Avon
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Beautycounter Leadership Summit

A brand on a mission

Beautycounter is on a mission to bring cleaner, safer, better things to the world of beauty. As a way to engage with their consultants and amplify their message, Beautycounter turns to us for help creating platforms to power the movement forward. Live or livestreamed, we provide the megaphone that mobilizes a movement by turning message knowledge into message ownership.

Deliverables:

  • Creative & Production Services

  • AV/Staging

  • Presentation Content Design & Production

  • Digital Signage

  • Production Management

  • Livestreaming – Live & Pay Per View

Your team is the best production team I have ever worked with in my 15 years in this business ... Anything it took to get the job done, the Mills James team was there, pulling out all the stops.
— Director of Events, Beautycounter
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Mac Tools Tool Fair

Helping build “Customers for Life”

Mac Tools is an American original. Made up of a distributed workforce, the company uses Tool Fair to train, motivate and help distributors succeed by forging Customers for Life. Drawing on keen attendee insights, deep brand knowledge and best practices, even after 15+ years we continue to make Tool Fair an out of the box experience.

Deliverables:

  • Creative & Production Services

  • AV/Staging

  • Presentation Content Design & Production

You know our attendees, and go above and beyond to make working together effortless and seamless – you’re simply great to work with!
— Marketing Communications and Events Manager, Mac Tools
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American Eagle Store Leadership Conference

Style … and substantial ROI

As a lifestyle clothing and accessories brand, American Eagle brought us on board to bring some life and style to their Store Leadership Conferences. Working closely with AEO’s event team, marketing group and leadership our event and video teams deliver seamless experiences that impact attendees and bottom line business goals.

Deliverables:

  • Creative & Production Services

  • AV/Staging

  • Presentation Content Design & Production

  • Presentation Coaching

  • Video Production

  • Production Management

I can’t even begin to express my loyalty to your entire team.
— Assistant Vice President, Learning & Development, American Eagle Outfitters

LET'S START A CONVERSATION

Complete the form below or call (614) 777-9933.